Embedded senior operator
Direct access to the strategist who does the work. No account managers, no delegation, no juniors learning on your account.
Fractional SEO + AI search leadership
Senior SEO and AI search leadership for enterprise e‑commerce, embedded directly in your team.
$700M+ in organic revenue across 35+ enterprise brands — Adidas, Samsung, J.Crew, Madewell. Embedded on the team, not selling from outside it.
Not an agency. No account managers, no junior handoffs.
Book a strategy call →
— 01 · Track record
$700M+
career-aggregate organic revenue influenced
| Brand | Engagement | Organic outcome |
|---|---|---|
| Adidas | Blog built from scratch, 12 mo | +240K daily unique clicks |
| J.Crew | Long-tail category pages, 9 mo | +95% organic clicks |
| Alchemy | Faceted nav indexed, 24 mo | +315% organic clicks |
Outcomes reflect organic visibility gains in each engagement’s own unit. Revenue figure is career-aggregate, not per-engagement.
— 02 · Selected engagements
The work behind the numbers
Adidas — Global blog program
Built the blog from zero — no existing content infrastructure, no organic footprint. Twelve months of technical architecture, content strategy, and hands-on execution. Result: 240,000 daily unique clicks from organic search.
J.Crew — Category strategy
Long-tail category page architecture designed for organic discovery. Nine months to +95% organic clicks.
Alchemy — Technical SEO
Faceted navigation restructured for indexation. Over 24 months, organic clicks grew +315%.
— 03 · Why Resonance
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A different model for enterprise SEO
GEO + SEO at senior level
AI‑search readiness woven into every engagement — content structure, entity authority, citation positioning. Not a bolt-on service.
Enterprise-scale track record
Fifteen years across 35+ enterprise brands. The pattern recognition that comes from operating at scale, repeatedly — inside 10,000+ URL inventories and the interlock of engineering, content, and marketing enterprise SEO requires.
— 04 · References
What clients say
“Aleksey manifested the adidas Blog from scratch. He engineered the pitch, sold the concept to senior leadership, secured funding and dev resources, created the requirements, and led GTM. Now the blog generates ~6 million impressions and 240K unique clicks a day. The long-term value Aleksey created for adidas is extraordinary.”SVP Digital adidas Group
“Aleksey’s work on J.Crew’s long-tail SEO strategy was transformative. His approach to category landing pages unlocked traffic we didn’t even know existed. The 95% growth in organic clicks speaks for itself.”VP Marketing J.Crew
“Our faceted navigation was underperforming and leaving significant opportunity on the table. Aleksey got it properly indexed and optimized it to capture demand we didn’t know we were missing. His work unlocked a major growth channel — a 315% increase in organic visits over the last two years.”Head of Search Alchemy
— 05 · Current availability
64 of 160 h
monthly hours available
96 h retained64 h available
Monthly engagement rates
| Hours/mo | Scope | Rate |
|---|---|---|
| 32 h | Strategic advisory | $6,400/mo |
| 48 h | Strategy + execution recommended | $9,600/mo |
| 64 h | Full embedded | $12,800/mo |
3-month minimum · Invoiced monthly
Book a strategy call
— 06 · How we work
Process
Vetting & Discovery
Not every engagement is the right fit. We only accept projects where we can confidently deliver measurable impact.
During discovery, we assess your business model, technical foundation, competitive landscape, and team dynamics to identify high-value opportunities. If we can't clearly see where to move the needle, we'll tell you upfront.
You get: Honest assessment and a clear go/no-go decision based on real revenue potential.
Integration & Planning
We don't operate in a silo. We integrate directly into your existing teams—engineering, content, marketing—and build our SEO roadmap around your workflows and priorities.
Our planning adapts to how you work, whether that's JIRA sprints, Slack channels, or weekly standups. The roadmap is phased, prioritized by impact, and designed to work with the resources you already have.
You get: A custom SEO roadmap that fits your team, not a one-size-fits-all playbook.
Implementation & Maintenance
We oversee execution of the SEO roadmap from start to finish. That means writing tickets, QA-ing work, monitoring performance, and removing friction wherever it appears.
This isn't set-it-and-forget-it. We stay embedded in your operations, course-correcting in real time and optimizing what's working while phasing out what's not.
You get: Continuous strategic oversight with accountability baked in at every step.
— 07 · Common questions
Frequently asked questions
Why a solo practice instead of an agency?
Enterprise SEO engagements at agencies typically pass through account managers to junior execution teams. Here, the senior strategist who scopes the work is the same person executing it. No handoffs, no learning curve on your account, no dilution of strategic judgment through layers.
What does “embedded” mean in practice?
I work directly within your team's tools, channels, and cadences — attending relevant standups, with access to your analytics and CMS, operating as a senior member of your marketing team. Not an outside vendor submitting tickets through a portal.
How do you approach GEO and AI search?
Generative Engine Optimization is woven into every engagement — content structure, entity authority, citation positioning. It's a natural extension of senior-level SEO strategy, not a separate productized service with its own price tag.
What is the minimum engagement?
Three months at 32, 48, or 64 hours per month. Organic growth compounds over time — shorter engagements don't give the work room to deliver meaningful, measurable results.
What does it cost?
$200 per hour. Engagements start at 32 hours/month ($6,400) with a 3-month minimum. Most run 6–12 months. Exact scope gets set during discovery.
When do results typically land?
Measurable traffic movement usually shows in 90–120 days. Compounding organic growth — the durable kind — typically takes 6 months to pattern. I give a specific forecast for your situation during discovery, tied to what we're actually working with.
Aleksey Batrachenko
Senior SEO + AI search leadership for enterprise e-commerce.
Fifteen years in SEO. $700M+ in organic revenue generated across 35+ brands — Adidas, Samsung, J.Crew, Madewell, Ethereum Foundation, Harvard Business School, KPN, and Alchemy among them. Most of that work happened embedded in the teams running the business, not delivered from an agency wall. The pattern I keep seeing: organic growth plateaus when nobody senior is watching the system, and in-house teams take the blame for gaps that start one org layer up. I'm the senior set of eyes that closes that gap.
15+ years · 35+ brands · Advisor, Reach LLM · LinkedIn
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