The work
Fifteen years in SEO. $700M+ in organic revenue generated across 35+ brands — Adidas, Samsung, J.Crew, Madewell, Ethereum Foundation, Harvard Business School, KPN, and Alchemy among them. Most of that work happened embedded in the teams running the business, not delivered from an agency wall.
The pattern I keep seeing: organic growth plateaus when nobody senior is watching the system, and in-house teams take the blame for gaps that start one org layer up. I’m the senior set of eyes that closes that gap.
The practice
Resonance is a solo practice by design. The person who scopes the strategy is the person who executes it — no account managers, no junior handoffs, no retainer markup. Engagements are fractional and embedded: 32 to 64 hours a month inside your team’s tools and cadences, with AI-search readiness woven into the work rather than sold separately.
Credentials
- 15+ years in enterprise SEO practice
- 35+ brands scaled, $700M+ organic revenue influenced (career-aggregate)
- Advisor to Reach LLM (GEO tooling)
The proof lives in the case studies: Adidas, J.Crew, and Alchemy, each with a named outcome.