Context
Adidas had no existing blog infrastructure and no organic footprint for editorial content. The opportunity was clear at enterprise scale — but the asset, the org buy-in, and the operating model all had to be created before any SEO work could compound.
The work
This engagement covered the full arc, embedded inside the Adidas organization:
- The case: engineered the pitch and sold the concept to senior leadership — securing funding and dedicated development resources before a single page existed.
- The build: technical architecture and requirements for a global blog platform, created from zero.
- The content engine: content strategy plus hands-on execution — twelve months of sustained work across the interlock of engineering, content, and marketing that enterprise SEO requires.
- Go-to-market: led the launch and the growth phase that followed.
Result
The blog now generates roughly 6 million impressions and 240,000 unique clicks a day from organic search — an asset that did not exist when the engagement began.