Context
Alchemy’s faceted navigation was underperforming — a common enterprise pattern where the facets that map to real search demand sit unindexed, and the opportunity never shows up in any report because the pages capturing it don’t exist in the index.
The work
The engagement restructured the faceted navigation for indexation: determining which facet combinations deserved to be crawlable landing surfaces, getting them properly indexed, and optimizing them to capture the demand they mapped to. Technical SEO at the depth enterprise inventories require, run embedded with the team over two years.
Result
Organic clicks grew 315% over the 24-month engagement — a major growth channel unlocked from infrastructure the site already had.